Citizen Men's Eco-Drive Weekender Garrison Field Watch

Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and is considered familiar by citizens the world-over. As a "citizen" of the world, the brand bears the responsibility to help cultivate a culture of positive change and ongoing evolution through its craft, a mission it takes seriously and welcomes what the future may bring.

As a true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch's final assembly. It's an artisan's approach to watchmaking based on pushing forward the boundaries of technology and leveraging experience toward exploring new possibilities. One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, leading to the launch of the highly acclaimed Eco-Drive in 1995.

Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience the unrestricted joy of wearing and using a CITIZEN watch.

The product development policy, "The Fusion of Technology and Beauty," remains a constant motivation for CITIZEN to merge cutting-edge technology with the perfection of design beauty, inspiring people to strive to be their best at any time. In collaboration with Wieden+Kennedy, CITIZEN has launched a new campaign, Better Starts Now, embodying the simple belief that no matter who you are or what you do, it is always possible to make something better, and now is the time to start doing it.

CITIZEN's men's luxury timepieces feature technical advancements and a sporty style, with a 3-hand, day/date, silver-tone stainless steel case, Arabic markers, luminous hands and markers, and a mineral crystal. Powered by the brand's Eco-Drive technology, the watches are never in need of a battery, being powered by light, any light. They are also water-resistant to 100 meters and come with a 5-year limited warranty. The classic watch styling is designed for the modern man, with a sporty, clean-lined aesthetic and oversized Arabic numerals, making it an ideal everyday timepiece.

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